North America is a place which has an incredible spirit for digital and creative marketing. With so many small and large businesses competing for the same audience—on the web, through social media, in search engines, and via brand marketing—demand is high for quality marketing agencies. Amidst this noise, having the right marketing partner can mean the difference between fading into obscurity and creating a powerful, well-known brand. In this post, we will outline the eight marketing companies in Toronto that are making a difference today for their services, knowledge, and deliverables (on all business requirements).
1. PickTech Innovations
PickTech Innovations is not necessarily a household name in Canadian digital agencies, but that’s kind of the point. This agency describes itself as a “digital solutions company” for clients that are “looking to change, innovate and succeed in the digital age.”
The PickTech Innovations promise of customized, growth-enhancing digital transformation is why we find the initiative so fascinating. Instead of providing a one-size-fits-all package, they focus on personalized solutions — which might involve web development, digital strategy or integrated marketing techniques — that are tailored to work in ways that fit exactly with a company’s particular challenges.
For companies looking for flexibility and close attention rather than one-size-fits-all campaigns, PickTech Innovations is an attractive choice. Their agility and commitment to pioneering new territory could be especially valuable for small or mid-sized companies in need of dynamic, rapid marketing assistance instead of jumbo agency red tape.
2. Major Tom
Major Tom has built up an excellent reputation in Toronto (and beyond) as a full-service digital marketing agency that can cater to mid-sized to large businesses. They provide a full spectrum of services — from SEO to web design, media buying, and strategy consulting — allowing clients to sync up branding, advertising and analytics all under one roof.
What makes Major Tom different is the ability to deploy a solid, tightly-integrated spread of services with a strategy that yields results. Instead of seeing SEO, design or PPC as separate offerings, they create cohesive initiatives that span the entire customer experience. This makes them great for companies in a digital transformation phase or with multiple products and business units.
Major Tom It’s not easy to create these “rules of thumb” as a potential client looking for help while browsing the alternatives in the marketing universe. For businesses who want scale and dependability, Major Tom offers a seasoned partner you can trust with complex, multi-channel marketing requirements.
3. BrandLume
BrandLume offers a compelling “all-in-one” marketing solution for many small and medium businesses (SMEs) or startups in Toronto. As all-in-one service providers, BrandLume will bring together web designs for you SEO, PPC targeting Ads marketing and brand creation or online ad campaigns under one package – often with transparent pricing and no contracts.
This systematized and transparent approach is especially attractive to businesses who don’t want the burden of running numerous marketing vendors or the confusion that can come from large agency operations. Since BrandLume does everything in-house, they give a united brand identity and marketing implementation but not the miscommunication that occurs when multiple agencies complete tasks.
For businesses that are scaling and prefer beneath-the-surface simplicity, crystal clarity and one-stop-shop marketing goodness, brandlume is the best at serving.
4. dNOVO Group
dNOVO Group — or dNovo Digital Marketing in BCE – is a Toronto digital marketing agency that specializes in elite services to professionals such as lawyers and health practitioners. Launched in 2011, the agency has broadened its clientele beyond legal bets to include a wider spectrum of people across Canada and the U.S.
They offer SEO (national and local), PPC (such as Google Ads), web design, along with full-scope digital & strategy reporting.
What makes dNOVO Group stand out is a particular area of expertise: with their concentration on service-based, highly-compliant industries that demand trust-building, targeted engagement & precise conversions in heart-attack-seriousness marketing situations? For clients in regulated industries, or within professional services, this focus can come with unique benefits when compared to more generalist agencies.
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5. Edkent Media
Edkent Media is yet another Toronto agency that’s trusted to get the job done in Search and PPC, social media marketing and web design. And it has developed a reputation as being good at strategies and solutions that are data driven, and unique to the respective organizations.
With a staff classically comprised of 11–50 employees, Edkent works at a scale where they can stay close to their clients and yet offer the full spectrum of services.
For businesses looking for a dedicated, agile team to help navigate their digital presence — especially on the lower-mid tier of marketing budgets in which companies are searching to find that happy compromise between cost and effectiveness — Edkent Media is an efficient, trustworthy ally.
6. NoGood
An award-winning, performance-focused growth marketing agency, NoGood is known for integrating creative strategy with performance media. Their approach is heavy on experimentation, data-driven testing and rapid iteration — not long adherence to a particular campaign strategy.
They are particularly advantageous for brands that compete in fast-moving economies or industries such as e-commerce, SaaS or tech where marketing victory-or-death might hinge on speed (or agility) and real-time optimization.
That’s due to the fact that NoGood combines an analytical, rigorous process with creative flexibility and can potentially be a great match for companies who want to scale quickly, test new channels or audiences, and get more out of their marketing spend without complex overhead.
7. Social Media 55
If your primary objective is simply social media growth, branding or influencer-based campaigns, Social Media 55 provides expertise in that particular space. The company specializes in content creation, community management, influencer relations, and social strategies — ideal for lifestyle, retail and highly visual brands.
As a result of their niche focus, Social Media 55 usually thrives in developing awareness, engagement and brand loyalty — as opposed to just generating direct sales or leads. For businesses whose success is defined by branding, social presence or long-term audience relationships; (Something that cannot be sufficiently described using a) A luscious client.
So, if you’re in the fashion business, or hospitality industry or so many others where its about story telling and visual identity among other things – Social Media 55 is a marketing engagement that will cater to those needs.
8. Rethink
Rethink is an independent, full-service advertising and creative agency that does its best work for people and companies with ambitions to be the best. They are a communications services provider that offers marketing, advertising and media relations services and provides them with brand strategies, content creation, digital media, advertising programs, experiential/event-marketing opportunities and social media campaigns.
Their style tends to veer toward high-impact campaigns that transcend traditional and digital channels — perfect for brands seeking creative differentiation or a grand public gesture. To clients attempting to create a new look and feel, rather than just generate steady traffic or sales, Rethink’s creative-first approach can be priceless.
So brands that want a marketing partner that does more than just hit targets and execute technically — one that also is capable of creative vision and storytelling — may find an inspiring and powerful option in Rethink.
Conclusion
Toronto’s marketing sector is robust, with a lot of talent and diversity — hence the exhilaration and slight overwhelm for businesses seeking to select an agency. The eight companies we’ve highlighted above — which range from upstart, growth-focused newcomers like PickTech Innovations to full-service agencies with years of experience behind them such as Major Tom and BrandLume to creative-first players like Rethink — show the vast spectrum of approaches you can pursue depending on what your brand is looking for.
As you ponder which agency is best for you, carefully consider what you want most: Do you want bespoke digital transformation? Want a unified media and design at scale? Is social media branding best for your business, highly-targeted traffic from search, data-driven performance marketing or ballsy creative?
