Paid ads can sometimes seem like the quickest route to building a business. You can spin up campaigns on Google, Instagram, Facebook or TikTok with just a few clicks and start getting traffic in minutes. But here’s a model: If your foundation is faulty, ads won’t solve relative growth; they’ll intensify it. This is why […]
According to Google, running Google Ads can be one of the most profitable marketing channels for businesses of all sizes—but it’s only true if you’re not making mistakes. The best-executed campaigns can start to run out of steam over time. Click costs go up, conversions decrease and ad spend gets pissed away with nothing to show for it. […]
Being in business for yourself doesn’t mean you have to do it by yourself. There is no shortage of options, but Google Ads is still one of the best ways to bring in new customers, leads, and sales. But for small business owners, the realization that Google Ads feels like an overwhelming, costly process can be daunting—especially when […]
If you’ve ever run a Google Ads campaign yourself, chances are high that you wondered to yourself an alarming variation of this question: “Why do Google Ads cost so much?” As a small business owner, marketer, or entrepreneur, it can be frustrating watching ad costs go up and competition increase. But even with rising costs, Google Ads […]
